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Bluestocking

 Brand Guide, App Design & Prototyping

Bluestocking is a start-up app for curating personal libraries for those who are fans of historical romance novels and book clubs. I was referred to Bluestocking for design work, creating the brand guide deck for the company. Included in the brand guide deck is my original design for the logotype, mark, and UX/UI interface for both app and website landing page for Bluestocking. Below you can review the brand guide deck in its entirety, some images of the app design I created using Sketch and Figma, and a preview of what the prototyping for the app looked like as during my development.

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App Design

App Prototyping

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Brand Guide Deck

This project, including all intellectual materials for the Bluestocking app, was created as a part of my Graphic Design Specialization certificate at the California Institute of the Arts. 

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